We believe running your business shouldn't feel like a second job.

What Plutio actually does

Plutio combines everything you need to run a client-based business into one platform.

Here's what that means in practice. Instead of using Asana for projects, PandaDoc for proposals, FreshBooks for invoices, Toggl for time tracking, Calendly for scheduling, and HubSpot for contacts, you use Plutio for all of it.

Data flows automatically between features:

• Project Management: Kanban boards, Gantt charts, task dependencies, subtasks, recurring tasks, and custom workflows.
• Proposals & Contracts: Create proposals with your branding, add contract terms, send for e-signature. When signed, the project creates automatically with all the deliverables.
• Invoicing: Send invoices in any currency, set up recurring billing, add late fees automatically. When they pay, the payment records to their client profile.
• Time Tracking: Start a timer on any task. When you're done, convert tracked time directly to invoice line items. No spreadsheet gymnastics.
• Client Portal: Your clients get their own login where they see their projects, files, invoices, and messages. It's your brand, your domain, your colors.
• CRM: Manage leads, track deals through your pipeline, and see a complete history of every interaction with each contact.
• Forms & Scheduling: Intake forms, questionnaires, and calendar booking built in. No third-party embedding.
• AI Assistant (Plutio Pal): Help with writing proposals, drafting contracts, planning projects, and composing messages.

The whole point is that data flows between features without you copying and pasting. When a proposal gets signed, you don't recreate the project manually. When you track time, you don't type it into a separate invoice.

See all features in detail

How Plutio started

The short version: Leo got annoyed enough to teach himself to code.

Leo Bassam started freelancing at 15 years old. His first paying client was Dubai International Airport, designing graphics for their terminal displays. By the time he was in college, he was running a full design studio called Loai Design Studio.

Finding clients was never the problem. Managing them was a nightmare.

Every project required:

• Proposals written in Word, emailed back and forth, lost in threads
• Invoices tracked in a spreadsheet that got messier every month
• Projects managed in one app that didn't connect to anything
• Communication scattered across email, Slack, WhatsApp, and text
• Time tracked (sometimes) in yet another app that required manual data entry for invoices

The existing tools were either built for enterprises (expensive, complex, overkill) or too basic to actually run a business. There was nothing in between.

So Leo started building the tool he wished existed. He taught himself to code, worked nights and weekends for two years, and launched Plutio in November 2017.

The response was immediate. No paid ads, just word of mouth from other freelancers who recognized the problem because they lived it too.

Since then, we've grown steadily without taking a dollar of outside funding. We're profitable, we answer to users (not investors), and we're still building the platform Leo would want if he went back to freelancing tomorrow.

Read the full founding story (it involves stuttering dogs)

Why we're bootstrapped (and staying that way)

We've had opportunities to take funding. We turned them all down. Here's why.

When you take venture capital, your priorities change. You need to grow fast enough to justify a 10x return for investors, and that growth pressure leads to decisions that aren't always good for users:

• Raising prices to hit revenue targets
• Adding features nobody asked for to look competitive in pitch decks
• Cutting support and quality to reduce costs
• Eventually selling the company or going public, which usually means the product gets worse

We don't have those pressures. We've been profitable since year one. Our only job is to make Plutio useful enough that people want to pay for it.

That means:

• We build features users actually want. Our roadmap comes from community feedback, not investor demands.
• We price fairly. We've never done a sudden price hike to hit a fundraising milestone.
• We think long-term. We're building a company to last decades, not a startup to flip in 5 years.
• We stay independent. No one can force us to sell user data or change direction against our will.

Being bootstrapped isn't a limitation. It's a feature. When you pay for Plutio, you're the customer, not the product.

Plutio Pal (your AI assistant)

We added AI to Plutio because it cuts hours off repetitive tasks like writing proposals and drafting contracts.

Plutio Pal is built into the platform. It's not a separate product or an expensive add-on. Every plan includes AI credits.

What it actually helps with:

• Writing proposals: Tell it about the project and client, and it drafts a proposal you can edit. What used to take 30 minutes takes 5.
• Drafting contracts: Generates contract language based on your project type. You review and customize.
• Planning projects: Describe what needs to happen, and it creates a task list with suggested timelines.
• Composing messages: Helps write professional emails to clients when you're not sure how to phrase something.
• Summarizing: Condenses long email threads or meeting notes into action items.

It works with context. Plutio Pal can see your project details, client history, and past work, so suggestions aren't generic. It's trained to help with freelance and agency workflows specifically.

We're not trying to replace your judgment. You still make the decisions. Plutio Pal handles the first drafts and busy work so you can focus on the actual work.

Learn more about Plutio Pal

How we think about pricing

We price Plutio so that it's a no-brainer compared to the alternative.

The alternative is usually something like this:

• Asana or Monday.com for projects: $10-20/month
• PandaDoc or Proposify for proposals: $19-49/month
• FreshBooks or Wave for invoicing: $15-25/month
• Toggl for time tracking: $10-18/month
• Calendly for scheduling: $10-15/month
• HelloSign for contracts: $15-25/month

That's $80-150/month for a stack of tools that don't talk to each other. Add Zapier to glue them together and you're at $100-200/month total.

Plutio starts at $19/month. You get all of those features in one platform, working together from day one.

Our pricing structure:

• Core ($19/month): Everything you need to run a solo practice. 9 active clients, full features, AI credits included.
• Pro ($49/month): Unlimited clients, team collaboration with 30 contributors, more AI credits and automations.
• Max ($199/month): Unlimited everything, custom CSS for portals, single sign-on, priority support.

All plans include a 14-day free trial with no credit card required. You can test everything before you pay anything.

We've never done a sudden price increase. We've never taken features away and charged extra for them. We don't plan to start.

See current pricing

The Plutio community

5,000+ freelancers, agency owners, and small business operators helping each other.

The Plutio Facebook group is where users share how they've set things up, ask questions, and help each other get more from the platform.

What happens in the community:

• Workflow sharing: People post their automations, proposal templates, and client onboarding processes. You can copy what works.
• Feature requests: The community votes on what gets built next. Popular requests move up the roadmap.
• Direct feedback: Leo and the team respond to questions and suggestions. It's not a black hole.
• Beta testing: Community members get early access to new features before they launch.
• Industry discussions: Conversations about freelancing, running an agency, pricing strategies, and business growth.

We don't have a big marketing budget. Most new users come from referrals and word-of-mouth from community members who recommend Plutio to other freelancers and agencies. That's how we prefer it.

Join the community

What Plutio connects to

Plutio has native integrations with the tools you're probably already using.

Payments:

• Stripe (credit cards, bank transfers)
• PayPal (invoices and payments)
• Square (card processing)

Calendar & Meetings:

• Google Calendar (changes sync both directions)
• Outlook Calendar
• Zoom (auto-create meeting links)
• Google Meet
• Microsoft Teams

Accounting:

• QuickBooks Online
• Xero

Communication:

• Slack (notifications and updates)
• Gmail
• Outlook

Storage:

• Google Drive
• Dropbox

Automation:

• Zapier (connects to 5,000+ apps)
• Make (formerly Integromat)

For tools without native integrations, Zapier lets you connect Plutio to almost anything. Our API is also available for custom integrations.

See all integrations

The team

Plutio is built by a small, distributed team of people who understand the problem firsthand.

We're remote-first and have been since day one. Team members work from the UK, Europe, and other regions. There's no central office because we don't need one.

What makes our team different:

• Practitioners: Most of our team has freelanced or run agencies themselves. We understand what you're dealing with because we've dealt with it.
• Small and focused: We stay lean so we can move fast. No layers of management between ideas and execution.
• Direct communication: Users can talk directly to the people building the product. Leo still responds to support tickets and community posts.
• Long-term thinking: No investors means no pressure to grow at all costs. We can take our time and build things right.

We're not trying to become a huge company. We're trying to build a great product for a specific group of people. Staying small helps us stay good.

Why people switch to Plutio

The patterns we see from users who switched from other tools:

• Tool fatigue: They were paying $100-200/month for 5+ separate tools (Asana, PandaDoc, FreshBooks, Toggl, Calendly, etc.) and wanted everything in one place for less money.
• White-labeling: Other tools showed their own branding to clients. Plutio lets you use your own domain, logo, and colors.
• Client portal: They needed a place where clients could log in, see project status, download files, and pay invoices without constant email updates.
• Real project management: Other client management tools had basic task lists. They needed Kanban boards, Gantt charts, dependencies, and custom workflows.
• Complexity fatigue: Enterprise tools like Monday.com or Salesforce were too complex and expensive for their team size.
• Growing pains: They started with simple tools but outgrew them as their business scaled.

On average, users switching to Plutio replace 4-6 separate apps and save $50-100/month in subscriptions.

Read customer stories

Press and media

Information for journalists, bloggers, and anyone writing about Plutio.

Quick facts for articles:

• Founded November 2017 by Leo Bassam
• 17,900+ active workspaces across 100+ countries
• $334+ million in invoices processed through the platform
• Bootstrapped and profitable (no venture capital)
• Pricing starts at $19/month
• All-in-one platform for freelancers and agencies

Brand assets:

Download logos, screenshots, and brand guidelines from our brand page.

Interview requests:

Leo Bassam does interviews about Plutio, bootstrapping, the freelance economy, and building software for small businesses. Contact press@plutio.com.

Product reviews:

We're happy to provide press accounts for reviewers. Reach out and we'll set you up.