Free Logo Design Proposal Template
A logo design proposal covers the identity work being delivered, the timeline, the price, and what happens next when the client accepts.
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A logo can look right in a mockup, but then the real work starts: printers need the right files, signs need legible spacing, and bilingual Arabic and English lockups can’t drift between versions. This logo design proposal gives a client one place to read what gets designed, how the handoff works, and what the work costs before anyone commits.
The proposal moves from Summary into Who you are working with, The team, and Recent projects, so the client sees how the studio thinks about real-world use across signage, menus, packaging, and social. The scope section spells out a Bilingual logo system, then adds supporting pieces like colour and type choices, a guidelines PDF, and optional touchpoints like stationery, social templates, and packaging layout, with one short testimonial to show what “usable files” looks like in practice. The pricing sits on a proof-sheet cyan blue and light gold layout under Raleway headings with Inter body text, which keeps the page structured while the client reads the deliverables.
- Summary Frames the consistency problem the work is solving, then states the scope, timeline, and cost at a high level.
- Recent projects Gives short examples of identity work across print, signage, and social so the client can map the approach to their own launch.
- Pricing Lists the single priced option, Identity + Launch Set, and you replace the template’s shipped numbers with your own.
- Next steps Carries the signature and fee summary, then explains what signing confirms and when the first payment books the start.
Once the numbers are updated, the proposal goes out, the client accepts and signs online, and the Next steps section shows what happens right after acceptance, including the deposit timing and what reference material needs to come in for discovery.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What to include in a logo design proposal
| Part | What it covers |
|---|---|
Summary | Opens on the consistency and handoff problem, then says what the proposal covers: scope, timeline, and cost. |
Who you are working with | Explains the studio’s focus on identity systems that survive handoff, including bilingual lockups and printer-ready packaging. |
The team | States who the client works with day to day so decisions and handover stay direct. |
Recent projects | Introduces the examples section so a client can see the kind of identity systems being delivered. |
Neighbourhood café launch | Describes a bilingual wordmark and icon set carried through menus, cups, and social templates. |
Clinic rebrand refresh | Covers refreshed lockups, type choices, and usage rules aimed at stopping drift across touchpoints. |
Small maker packaging set | Shows a packaging label system with print-ready files and includes a short client quote about printer-ready delivery. |
Bilingual logo system | Details the core deliverables: Arabic and English lockups, colour and type choices with notes, and a brand guidelines PDF. |
Social media template set | Adds editable post and story templates, stationery layouts, and a packaging label layout built to follow the same rules. |
Pricing | Prices the work as a single item and positions the tier by how many launch touchpoints need coverage. |
Next steps | Includes the signature and fee summary, then ties signing to booking the first session and starting discovery. |
Do you design for arabic and english together? | Answers the common questions about bilingual design, print and signage files, and keeping the look consistent across channels. |
Who does what | Defines roles, payment split, timeline range, and how many directions and revision rounds are included. |
What we need from you | Lists what the client supplies up front, how scope changes get priced, how files get delivered, and when ownership transfers. |
Who it is for
Studios quoting logo design and brand identity design work for founders who need bilingual Arabic and English files that hold up across print, signage, and social.
The proposal in full
Summary
You’ll have one identity that looks consistent on your sign, your menu, your packaging, and your Instagram, with files and rules that your printer and team can follow without improvising.
You reached out because your logo and materials need to look like one place, not a pile of separate files. You’ll end up with a bilingual system that holds together in Arabic and English, plus an export pack your printer and team can work with. This proposal covers the scope, timeline, and what it costs.
We start by looking at what already exists, then we design the core marks and rules that keep everything consistent. We test the identity where it usually breaks: shop signs, menus, packaging labels, and Instagram sizes. We then hand over a clear guidelines PDF and organised files, so nobody has to guess or redraw anything later.
Who you are working with
We’re a two-person studio focused on visual identity systems and brand guidelines. We started Jabal Press after seeing the same pattern again and again: a logo looks good in a mockup, then falls apart the first time it hits a sign shop, a menu PDF, or a WhatsApp-sized image. Our work is built around real use, not presentation slides.
People pick us when they need the identity to survive handoff. We design in Arabic and English together, we define spacing and lockups so the marks keep their shape, and we package files the way printers and in-house teams expect to receive them. If a rule can’t be followed, we don’t write it. If a file can’t be printed, we don’t deliver it.
The team
You’ll work directly with both of us from the first call to the handover, so decisions stay fast and the system stays consistent.
Recent projects
A few examples of the kind of identity systems we build, where the main goal is consistent output across print, signage, and social.
Neighbourhood café launch
Built a bilingual wordmark and icon set, then carried it into menus, cups, and Instagram templates, so the space and the feed looked like the same café.
Clinic rebrand refresh
Reworked the logo lockups and type choices and wrote clear usage rules, so reception signage, patient forms, and the website stopped drifting in style.
Small maker packaging set
Designed a label layout system with print-ready files and size rules, so new products could launch without redesigning packaging from scratch each time.
“We finally had files our printer could use without calling us back. The guidelines made decisions easy, and the Arabic and English marks stayed consistent everywhere.”
Founder, opening a new customer-facing space
Bilingual logo system
Primary and secondary logo lockups in Arabic and English, plus combined lockups where needed. Built with clear spacing so the marks hold together on signs and small screens.
COLOUR PALETTE AND TYPE SET
A working palette with primary and supporting colours, plus font choices with usage notes. Set up so the look stays consistent across menus, documents, and social posts.
BRAND GUIDELINES PDF
A single PDF your team and suppliers can follow. Covers logo usage, spacing, colours, type, grid rules, and examples across the touchpoints you actually use.
Social media template set
Editable templates for posts and stories, set up with your grid, type, and colours. Designed so a junior marketer can create consistent posts without redesigning each time.
STATIONERY SET
Letterhead, business card layout, and an email signature layout. Provided in formats that work for day-to-day admin and for print production when you need it.
PACKAGING LABEL LAYOUT
A print-ready label layout system with size rules, safe areas, and type hierarchy, so new variants can be added without breaking the look or redoing the whole label.
Pricing
Pick the tier that matches how many places the identity needs to show up on day one, from basic usage to a full set for print and Instagram.
Priced items
Next steps
If the scope below matches what you need, signing is what lets us book the first working session and start gathering the reference material.
1. Sign the proposal to confirm the scope and timeline. 2. Pay the first invoice to reserve the start date. 3. Join the discovery call and share your existing files and references.
Signature
Fee summary
Do you design for arabic and english together?
Yes. We design the Arabic and English marks as one system, then define lockups and spacing rules so they sit together cleanly. We also test legibility at the sizes used on signage, menus, and phone screens.
WHAT FILES DO WE GET FOR SIGNAGE AND PRINT?
You’ll get print-ready vector files for the logo system, plus exported files for common uses. We organise the pack by use case and label versions clearly, so a sign shop can pick the right file without guessing.
CAN YOU MATCH THE LOOK ACROSS INSTAGRAM, MENUS, AND PACKAGING?
That’s the point of the system. We set the type, colours, grid, and layout rules first, then apply them to social templates, stationery, and a label layout so everything looks like it belongs to the same brand.
HOW MANY LOGO OPTIONS AND REVISIONS ARE INCLUDED?
We present two clear directions for the core identity, then refine one direction through two revision rounds. Revisions work best when feedback is consolidated, so we’ll ask you to send one set of notes per round.
Who does what
Two of us run the project. One lead designer handles the identity system and files. One project lead runs the schedule, feedback rounds, and handover so nothing gets missed.
Payment. We split payment into three parts: 50% to book the project, 30% when the logo direction is approved, and 20% on handover day before we release the final files.
Timeline. A full identity system usually takes 3 to 5 weeks once the deposit is paid. The timeline depends on how quickly we get feedback and approvals during each review round.
Feedback and revisions. We share up to three logo directions, then refine one. The price includes two revision rounds on the chosen direction, plus one round on the guidelines and templates.
Bilingual layouts. Arabic and English are designed as one system. We deliver bilingual wordmark and lockups with clear spacing rules, so signs, menus, and posts stay consistent in both languages.
What we need from you
Before we start, we need your business name in Arabic and English, any existing brand materials, and 3 to 5 references you like. During the project, one person signs off changes.
Changes to scope. If you add items or ask for extra variations, we will price it in writing before we do the work. Nothing moves forward until you approve the added cost and timeline.
File delivery. You will receive print and screen exports for the logo system, plus an organised folder and a brand guidelines PDF. We label files by use so printers and marketers can pick the right one.
Ownership. Once the final invoice is paid, you own the final approved logo system, guidelines, templates, and stationery files for your business use. We keep the working files and can supply them if needed.
More logo design proposal templates
Questions about this proposal template
Do you need a proposal for logo design?
A logo design proposal gives the client a written scope, timeline, and price before work starts. The document also sets expectations for files, handoff, and what happens next after acceptance.
What should a logo design proposal include?
A logo design proposal typically includes the deliverables, a timeline, pricing, and acceptance steps. This one also covers bilingual Arabic and English lockups, file delivery for print and signage, and what input is needed before discovery.
How do you describe logo deliverables so printers can use them?
Clear file naming, a defined set of logo lockups, and usage rules reduce guesswork at handoff. This proposal describes an export pack organised by use case, plus a brand guidelines PDF that covers spacing and usage examples.
How do bilingual Arabic and English logos get handled in a proposal?
A proposal should say that Arabic and English marks are designed as one system, not as separate logos. This template also calls out spacing and lockup rules and testing at signage and small-screen sizes.
How many logo options and revisions should a proposal include?
The right number depends on how the project runs, but the proposal needs to state it in writing. This template includes up to three logo directions, then two revision rounds on the chosen direction, plus one round on the guidelines.
What payment terms can you put in a logo design proposal?
Payment terms can be staged across the project so the start date and handover are clear. This template splits payment into 50% to book, 30% on approval of the logo direction, and 20% on handover day before final files are released.
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